The fitness community in Nigeria and beyond has more to look forward to at Africa's Biggest Fitness Party this year as organisers of the VerveLife event prepare to take things a notch higher with the announcement of a Headline Partner- PUMA.
This partnership was birthed out of the shared passion both brands have for fitness and wellness and is expected to yield a lot of of benefits for members of the VerveLife community including free PUMA merchandise, discounts on premium apparel, and access to exclusive events, among others.
VerveLife commenced in 2017 to encourage a healthy lifestyle among Verve card holders and fitness enthusiasts in general. Five editions later, The VerveLife platform has taken a huge space in the hearts of most fitness enthusiasts, and is now regarded as Africa’s biggest fitness platform, attracting thousands of fitness enthusiasts from Nigeria and beyond each year.
The vibe at all VerveLife fitness events is always contagious, filled with exciting workout sessions and dance routines led by renowned fitness experts like Kemen, Kaffy, Isoken, Enoyong, Selfitness & others. The events also boast of fitness challenges, and immersive masterclasses on nutrition, mental health, and other related topics.
Speaking about the partnership with PUMA, the Executive Vice President, Marketing and Communications, Cherry Eromosele, reiterated VerveLife’s focus on promoting fitness, healthy living, and wellness.
According to her “We are pleased to welcome PUMA on board as one of our partners for VerveLife 5.0. Last year, we successfully delivered an extraordinary event that left attendees demanding more. This year, we are set to up the ante, working with key partners like PUMA as we jointly advocate for a healthy lifestyle for Nigerians.”
Similarly, Tomijogun Ogunlesi, the Group Head of brands and Communications at Interswitch Group, said Verve’s partnership with PUMA underscores its determination to treat members of the VerveLife community to an enriching experience. He said, “The partnership complements our efforts to deliver the best VerveLife experience year-on-year, exceeding the expectations of our growing community.”
Already, VerveLife is delivering exciting experience at satellite events across Nigeria, which will lead up to the grand finale in November. Participants at the Uyo and Asaba satellite events attest to the amazing time they had at the VerveLife5.0 satellite events and more people are getting ready to join the VerveLife 5.0 fitness train that is scheduled to stop at other Nigerian cities like Enugu, Port Harcourt, Benin, Ibadan, Abuja, and the highly anticipated grand finale in Lagos on the 5th of November.
Also this year, the VerveLife experience is expected to make a debut on the Kenyan scene, with our first event in Nairobi scheduled to hold in October.
What’s not to love about the VerveLife experience? If you are yet to register, click here now because VerveLife is coming to your city soon.
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