Innovation
Verve, Africa’s leading domestic payment cards and tokens brand, and leading global sportswear giant, adidas have announced a significant collaboration which takes the sixth (6th) edition of VerveLife, one of the biggest fitness festival series on the African continent, to the next level.
Since its inauguration 6 years ago, buoyed by audacious aspirations to completely revolutionize fitness and wellness in Nigeria, whilst encouraging a healthy lifestyle among not only Verve’s teeming cardholder base, but also millions of fitness enthusiasts in general, VerveLife, the flagship lifestyle passion-point engagement promoted by Africa’s largest home-grown payment card brand has grown in leaps and bounds to become well-renowned as one of Africa’s biggest fitness platforms, attracting over 10,000 thousand participants in West and East Africa each year.
Speaking on the latest collaboration with adidas, Cherry Eromosele, Executive Vice President, Marketing and Communications at Interswitch Group, reiterated VerveLife’s focus on promoting fitness, healthy living, and wellness.
In her words “We are greatly delighted to welcome adidas on board as one of our partners for VerveLife 6.0. Year upon year, we continue to successfully deliver extraordinary experiences that transcend the expectations of fitness enthusiasts in these climes, with an unprecedented approach incorporating fitness, fun and healthy food, all intertwined in a format that leaves participants demanding more. In 2023, we are raising the bar even higher, and working with a globally renowned and credible partner like adidas gives even more fillip to our resolve, as we jointly advocate for more active and
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